Travel technology leader Sprice.com to power Sify's travel search Sofinnova

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Travel technology leader Sprice.com to power Sify's travel search

15/04/2009

The service to offer cheapest travel deals to customers

India, April 15, 2009 – As the online travel booking reaches new heights in India, Sify Technologies Limited (Nasdaq: SIFY), a leader in Consumer Internet and Enterprise Services in India, has launched online travel search services, powered by global travel technology leader sprice.com.

Visitors to www.sify.com will now be able to compare offers on various hotels, check the customer reviews and make booking from a host of travel products available on the Internet. The consumers will be offered a simple interface that allows them to access Hotels on both domestic and International destinations. While “Find Reviews” feature will allow travellers to virtually check their hotel before they set their foot in through reviews and photographs posted by fellow Internet users and travellers.

Venkata Rao Mallineni, Head-Portals & Consumer Marketing, Sify Technologies Limited, said, “With an increased number of people moving to Internet for buying travel related products we decided to launch travel search that functions as one-stop-shop for all travel requirements. We are happy to have a partner like Sprice.com that has a deep understanding of travel search business and has an enviable track record of delivering best-of-the-class solutions.”

Vikas Gulati, Vice President of Marketing, Asia Pacific for Sprice.com, said, “We are excited to join hands with Sify- one of the leading consumer portal.” “Our research shows that an average consumer researches minimum five websites before booking a hotel or an air ticket, however, this doesn’t always ensure the availability of best deals. Our revolutionary travel technology cuts travellers’ research time by offering the fastest access to the cheapest deals in an easy-to-navigate user interface. Running on real-time deep search technology, we enable consumers to search and compare up-to-date airfares from all airlines and deals from different travel vendors including 1,20,000 hotels worldwide,” he added further.

Notes to the Editor

World’s leading real-time travel search engine Sprice.com was launched in September 2008 in India. Sprice.com searches more than 200+ suppliers across the world to display, not only fare information, but also taxes, surcharges, and all-inclusive prices, all on a single screen. After finding the most suitable travel offer, holiday-goers can access the relevant vendor website with a single click to make a booking.

Sprice.com presents travel suppliers with a cost-effective way to reach out to ready-to-buy travellers. When the traveller is redirected to the vendor website, all that remains is to confirm and pay for the reservation. No other travel marketing channel offers such a high level of efficiency, effectiveness, and return-on-investment. Sprice.com also adopts a simple and neutral business model with revenues stemming from sponsored links and actual click-outs, as opposed to monthly subscriptions.

According to a report by leading travel industry research firm PhoCusWright, Indian Online travel industry grew by 51% and is estimated at $2,004 million (around $2 billion) in 2008. At less than 5% of the Indian travel industry, the potential for online travel seems enormous.

About Sprice.com
Sprice.com (http://www.sprice.com), the leading real-time travel search engine, is a product of Sprice Pte. Ltd., a Singapore registered company. Sprice operates in Europe through its office in, France, while the head office in Singapore serves the markets in Asia-Pacific

About Sify
Sify is among the largest Managed Enterprise and Consumer Internet Services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common telecom data network infrastructure reaching 500+ cities and towns in India. A significant part of the company’s revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services, enterprise applications and hosting. Sify is recognized as an ISO 9001:2000 certified service provider for network operations, data center operations and customer support, and for provisioning of VPNs, Internet bandwidth, VoIP solutions and integrated security solutions, and ISO 27001 certified for Internet Data Center operations. Sify has licenses to operate NLD (National Long Distance) and ILD (International Long Distance) services and offers VoIP back haul to long distance subscriber telephony services. The company is India’s first enterprise managed services provider to launch a Security Operations Center (SOC) to deliver managed security services. A host of blue chip customers use Sify’s corporate service offerings.Consumer services include broadband home access, dial up connectivity and the e-port cyber café chain across 180 cities and towns. Sify.com the consumer portal of Sify has sub portals like www.samachar.com, www.walletwatch.com, www.sifymax.com and www.chennailive.in, www.bangalorelive.in, www.mumbailive.in, www.hyderabadlive.in the city based live video on the web. The content is available in 5 Indian languages, which include Hindi, Malayalam, Telugu, Kannada and Tamil.

For more information about Sify visit www.sifycorp.com

For more information, please contact:

Sify.com Sprice.com

Arun Rajamani -GM Consumer Channels Dipa Joisher

Tel:+914422540770 Ext:2646 LEWIS Public Relation

Or Cell: +91 98926 61041

Venkata Rao

AVP Portal and Consumer Market

Tel:+914422540770 Ext:2313

David Appasamy

Chief Communication Officer

Tel:+9144225407700Ext:2013