The News

Sofinnova Partners invests in E-Mail Vision

04/04/2001

E-Mail Vision raises 7.25 Million Euros in series C round Company now positioned for European leadership in outsourced e-mail marketing services

E-Mail Vision (www.emailvision.com) the leading European e-mail marketing services company with headquarters in Paris, France has raised over 7 million Euros in its series C round. New investors SOFINNOVA PARTNERS and SPEF joined current investors ABN AMRO CAPITAL and APOLLO INVEST in the private placement. The company, founded in May 1999 by Nick Heys, stated that the capital will see it through to profitability and enable it to consolidate its leadership position in the European marketplace. The company has previously raised over 6 Million Euros.

"E-mail marketing, when done right, is now a proven high return on investment channel for marketers", declared Nick Heys, Founder & CEO of E-Mail Vision. As first movers, we have built the most advanced technology infrastructure and most experienced professional services team in Europe. With this new round of funding we are now uniquely positioned for leadership in the European market".

E-Mail Vision offers clients a powerful web based application and technology infrastructure to manage, personalise, deliver and track permission e-mail marketing campaigns. It also offers a complete range of production, consulting and database services for companies seeking a full service solution.

"We are delighted to add SOFINNOVA PARTNERS and SPEF to our investor base and board of directors. These prestigious investors bring a wealth of experience and contacts which we intend to leverage in building our business. We are also pleased that APOLLO INVEST and ABN AMRO re-invested in this round showing continued commitment to our business and management team" said Nick Heys.

Alain Rodermann, partner at SOFINNOVA PARTNERS (www.sofinnova.fr) said "we are pleased to have added E-Mail Vision to our investment portfolio and look forward to supporting the management team in building a great company in this new market. Our investment decision was driven by our belief in the E-Mail Vision business model, technology and experienced management team".

Marco de Alfaro, director of SPEF e-FUND (www.spef.fr) added. "We are very excited about our investment in E-Mail Vision, which fits with several key trends that we see, such as direct marketing and ASP. We believe this company is uniquely positioned to benefit from the huge growth in demand for outsourced e-mail marketing systems and services in Europe".

Bernard Louis Roques, partner at ABN AMRO VENTURE said "E-Mail Vision now has a strong investor base and the means to continue building barriers to entry and maintain its leadership position in Europe".

Laurent Asscher, CEO of APOLLO INVEST added "E-Mail Vision is now extremely well prepared to compete and win in an increasingly global marketplace". E-Mail Vision was assisted by ABN Amro Corporate Finance and Cabinet Valluet-Achache & Associés in completing this C Round.