The News

Sagem Wireless collaborates with CRYSTALLIZED™ – Swarovski Elements

27/10/2009

http://blogit.realwire.com/?ReleaseID=14045

Core Facts
•Sagem Wireless, designer and manufacturer of tailor-made mobile devices, has joined forces with CRYSTALLIZED™ - Swarovski Elements, the product brand for the world’s finest loose cut crystals manufactured by Swarovski, to engineer a unique set of creations.

•Swarovski has developed a special crystal ensuring intensity and toughness to meet the high quality standards of the mobile phone industry. These crystals are cut and applied on the mobile phones to near-perfect precision at Swarovski in Austria.

•Working in tight collaboration, the Sagem Wireless and CRYSTALLIZED - Swarovski Elements teams have ushered in a unique, unprecedented way of applying crystal. This keeps the buyer safe in the knowledge that their cell phone meets highest quality standards for lasting performance and beauty. It is this painstaking attention to quality detail that sets Sagem Wireless apart from the rest of the field. The net result is outstanding mobile phones that combine elegance, glamour, luxury and emotion.

•The Vodafone VF533, designed exclusively for Vodafone, is a perfect example of CRYSTALLIZED - Swarovski Elements elegantly applied to a mobile phone.

•Sagem Wireless is cementing its position as a uniquely-profiled innovator in the mobile telephony marketplace. By forging a new partnership with CRYSTALLIZED – Swarovski Elements, Sagem Wireless is further extending mobile phone customization possibilities to meet customer expectations. Brand name figures from sport, luxury goods and fashion, like network operators, will now be able to offer mobile devices that resonate with their users and the spheres they revolve in.

Quotes
•Thierry Buffenoir, CEO of Sagem Wireless: “Our customers, whether network operators or brandname clients, all expect Sagem Wireless to be designing and delivering exceptional products. The collaboration with CRYSTALLIZED - Swarovski Elements enables us to offer stylish, contemporary cell phones. This new range of mobile phones will enable our customers to offer a deeper product portfolio and attract new consumers drawn to the CRYSTALLIZED - Swarovski Elements that add sparkle and sex appeal to each product”

About Sagem Wireless
Sagem Wireless provides customised mobile communications-enabled devices to leading consumer lifestyle brands and mobile network operators worldwide.  Using technology innovation and customer insight as strategic tools in the product design process, Sagem Wireless develops a range of mobile communications-enabled devices personalised to the specific needs of different customer segments. With industry leading technology partners and its own R&D centres based in Europe and Asia, Sagem Wireless offers pre-requisite manufacturing expertise intrinsic to the product design process that relies on both flexibility and the highest level of quality to assure successful entry into new and existing markets. 

About CRYSTALLIZED™- Swarovski Elements
CRYSTALLIZED™ – Swarovski Elements is the product brand for the world’s finest loose cut crystals manufactured by Swarovski. Available in myriad colours, effects, shapes and sizes, these elements provide a fabulous palette of inspiration for designers in the worlds of fashion, jewellery, accessories and interior design. Upheld as precious creative ingredients, they can be recognized through the “Made with CRYSTALLIZED™ – Swarovski Elements” label that serves as a guarantee of quality, authenticity and integrity. CRYSTALLIZED™ – Swarovski Elements add brilliance to the most glamorous designs, bring sparkle to international galas and touch the heart of all those drawn to the enchantment of crystal.

Swarovski, with some 26,000 employees and a presence in more than 120 countries, is the world leader in the production of precision-cut crystals. The company registered a turnover of € 2.52 billion in 2008.

www.crystallized.com

www.swarovski.com/crystallized