The News

PUMA partners with Sagem Wireless to launch PUMA Mobile Phone

06/10/2009

Herzogenaurach, Germany – Paris, October 6, 2009 - PUMA, the Sportlifestyle company, and Sagem Wireless have signed a license agreement with global reach to launch a PUMA mobile phone in the second quarter of 2010 prior to the Football World Cup 2010. The license agreement is in line with PUMA’s strategy to move into new categories that complement PUMA’s range of sport and lifestyle footwear, apparel and accessories. In partnership with Sagem Wireless, PUMA’s entry into mobile leverages its innovative brand and design skill to improve mobile user experience and connect its community.

PUMA is known for launching innovative, trend-setting and sophisticated Sportlifestyle collections, delivering desirable products that start in sport and end in style. The PUMA phone will embrace both sport and style with features, functions, and design that reflect the DNA of the PUMA brand and encourage usage of data and commerce services.

SAGEM Wireless is integrating exciting technologies and services into the PUMA Phone to make uniquely PUMA. “The PUMA Phone will be a milestone in the mobile market as the first mobile device completely tailor designed, from the inside out, with technology and services that improve experience and connect a brand community ” said Thierry Buffenoir, chief executive officer of Sagem Wireless. The PUMA Phone will be sold through telecom channels and in PUMA stores.

About PUMA
PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com

About SAGEM Wireless
SAGEM Wireless is uniquely positioned in the mobile communications marketplace. In partnership with mobile network operators, retail brands, and equipment manufacturers SAGEM Wireless designs and delivers mobile devices and services leveraging the latest innovation targeted to customer segments. Through industry leading technology partners and its own R&D centres, SAGEM Wireless is able to mobilise R&D skills enabling flexibility in the product design while guaranteeing the highest level of quality and aggressive time to market.

Press Contact SAGEM Wireless
Maryse de Wever
Tel +33 (0) 1 58 12 45 12
Jerome Nadel
Tel +33 (0)1 58 11 68 73
presse@Sagemwireles.com

Press Contact PUMA
Kerstin Neuber
Tel : 0049 (0) 9132 81 2984
Kerstin.neuber@puma.com