The News

Esendex Taps Into Social Searching With Taptu

24/11/2008

NOTTINGHAM, England, Nov. 24, 2008 -- Mobile search engine, Taptu enables rapid content sharing via SMS thanks to specialist communications provider, Esendex. Taptu is a new search engine designed specifically for mobile devices and mobile users. Content searches, such as music videos, blog entries or news stories, can now be shared simply and quickly via text message across the Esendex SMS network.

Cambridge-based Taptu chose Esendex (http://www.esendex.co.uk/) following a disappointing and unreliable service with its previous SMS service provider. Content links shared by text message have grown rapidly since being introduced, therefore speed and reliability were key issues in choosing a new provider. Esendex provides Taptu with a bulk-messaging package and a guaranteed delivery that every message gets through in as short amount of time as possible.
Lynsey Tucker Head of Commercial at Taptu comments, "We believe mobile devices are super-social devices and social is at the core of everything we do. Enabling consumers to not only find great entertainment super-fast but to be able to share it with their friends is proving very popular with our users. But our users demand that what they share will be received, so its essential we have a confidence in our SMS partner. We chose Esendex as it has direct links to the five major UK mobile operators and the service is proven, reliable and effective."
Adam Bird, managing director at Esendex, states, "As a mobile technology fanatic, it is great to work with Taptu who are at the forefront of utilising the social mobile media space. To help make the service the best it can be, we ensure the back end system works well to give users an enjoyable experience of sharing content via services such as SMS."

About Taptu
Taptu is the award winning mobile search engine. It has been championed by industry and consumers alike for its innovative approach. Taptu provides super-fast entertainment search and is experiencing exponential growth in its traffic.
Taptu is available directly to consumers at Taptu.com and to mobile publishers, portals and social networks via a suite of customizable search engine APIs. Partners can leverage the power of Taptu's fast mobile search engine to enable their users to search on-portal content or the broader mobile web.
Taptu is available by visiting http://taptu.com on any internet-enabled mobile device with a standard mobile browser (no download required) and is accessible worldwide in English, Spanish, Italian, French and German. Founded in 2007, Taptu is privately held with investors including 3i and Sofinnova.

For more information about Taptu please visit http://www.taptu.com or read our blog at http://www.taptu.com/blog. Alternatively get in touch by email, hello@taptu.com

About Esendex
Esendex offers a simple, intuitive solution to a recurring business problem: how to rapidly and reliably communicate to customers or employees, wherever they are.
At Esendex, every message matters. Our intuitive internet-based services are used by thousands of organisations around the world to deliver SMS and voice messages quickly and effectively. Around the clock monitoring by our own in-house technology team ensures that your message is a priority, every time you press 'send'.